The Scribe Method, free online
Scribe's own book on how to write and publish a nonfiction book, by Tucker Max and Zach Obront. You can read it chapter by chapter on scribemedia.com or download the whole thing as a PDF, and neither asks for your email. If you only use one free Scribe resource, make it this one.
- What it is
- A book in nine parts: prepare, position, outline, write, edit, finish the manuscript, design, publish, plus reference chapters.
- Format
- Web chapters, or a 450-page PDF. Also sold in print and as an audiobook.
- Length
- 46 online chapters, most between 400 and 1,000 words. The PDF is the full text and is much longer.
- What it asks
- Nothing. The index page has an optional form; you do not need it to read.
Who it is for
The book is written for people who know something worth teaching: founders, consultants, doctors, coaches, executives. It assumes your book is nonfiction and that it is meant to do a job, such as earning trust with clients or sharing a hard-won lesson. If you are writing a novel, most of it will not fit. If you are writing a memoir, the positioning and editing chapters still apply, though the blog's memoir guides go further.
It suits people who plan to write the book themselves. It also helps if you plan to hire help, because it shows you what a good process looks like and what to expect from the people you hire.
Two versions: web chapters and the PDF
The web chapters are short. Most run 400 to 1,000 words, so each is a single sitting. They read as condensed versions of the book's chapters. The free PDF, linked from every chapter page, is the full text at 450 pages, with the worked examples and templates the web pages leave out, like sample tables of contents and the introduction outline.
A sensible way to use both: skim the web chapter for the stage you are in, then open the same chapter in the PDF when you sit down to do the work.
How to get the most from it
- Do not read it straight through first. Read Parts 1 and 2, do the positioning work, and only then move on. The book is built to be used in order, one stage at a time.
- Write the North Star sentence before you outline. Chapter 9 gives a fill-in-the-blank line that ties your reader, idea and goal together. Everything later depends on it.
- Pick one drafting method. Chapters 15 and 16 offer two: typing a fast rough draft, or talking the book out and editing the transcript. Choose the one that fits how you think.
- Use Part 9 as a reference. The last eleven chapters answer questions that come up along the way, like chapter length or how much of your story to include.
Its honest limits
- It teaches the method but cannot keep you going. Most unfinished books stall for lack of time and accountability, not lack of information.
- Some figures are dated. Chapter 2, for example, cites a client count "as of summer 2019." A few chapters on pricing, costs and distribution show an October 2026 update date; check the current terms of any platform before you rely on a number.
- It is written by the founders of a company that sells book services, and many chapters end by inviting you to talk to Scribe. The advice stands on its own; just know who wrote it.
- The web chapters are summaries. If a chapter feels thin, the PDF version is the one to read.
Chapter guide
One line on each chapter, in our words, with a link to the free web version.
Part 1: Prepare to write your book
- 1. Introduction: Why write a book?
Who should write a book, what publishing one can do, why most people who want to never start, and what this book will not promise.
- 2. The proper expectations for writing your book
Expect hard work, fatigue and confusion; the authors argue mindset, not talent, decides who finishes.
- 3. The six fears you (could) face
Not being good enough, judgment, vulnerability, failure, starting and commitment, each with a short answer.
- 4. How to beat your fears and finish your book
A personal account of books lost to fear, what fear is for, and how to turn it into action.
Part 2: Position your book
- 5. What is book positioning?
Positioning is your answer to the reader's question "why should I read this?" and it comes before any writing.
- 6. Figure out your book objectives
Name what the book should do for readers and for you, with examples of realistic and unrealistic goals.
- 7. Figure out your audience
How to pick one specific primary reader, the usual mistakes, and why a clear reader makes better writing.
- 8. Figure out your book idea
Write the book your reader wants, not the one you think they should read.
- 9. The North Star check
One fill-in-the-blank sentence joining reader, idea and goal, with four examples and three tests.
Part 3: Outline your book
- 10. Create your book outline
Brainstorm chapters, park stray ideas, build a table of contents, then fill in each chapter from a simple template.
- 11. Outline the introduction
What an introduction must do to keep a reader, what to leave out, and a formula to follow.
- 12. Outline the conclusion
A short template: recap the core ideas and give the reader a clear next step.
Part 4: Write your book
- 13. How to create your book writing plan
Set a time and place, daily goals and deadlines, announce the book, and build in accountability.
- 14. The Scribe guide to writing effective nonfiction
Four rules: keep it short, simple, direct and about the reader, with concrete targets for sentences and paragraphs.
- 15. Your first draft: the vomit method
Type the whole draft without rereading or editing, and fix it only once it exists.
- 16. Your first draft: the Scribe method
Talk the book into a recorder, transcribe it, then edit the transcript, plus who this suits and who it does not.
Part 5: Edit your book
- 17. How to edit your book
Take a break first, edit for the reader in plain language, and work in passes from structure down to lines.
- 18. Should you ask people for feedback?
Why friends, family and social media are usually the wrong reviewers, and who to ask instead.
Part 6: Finish your manuscript
- 19. Picking the perfect book title
Ways to find a title, checks for trademarks and keywords, and testing your favorites out loud.
- 20. Write your book dedication
What a dedication is, who it can be for, whether you need one, and how to write it.
- 21. Write your book acknowledgments
Who to thank, whether to include the section at all, and how to write it.
- 22. Write your book foreword
Most books do not need one; if yours does, who should write it and how to ask.
- 23. How to get blurbs for your book
What a blurb does, where it goes, what makes a good one, and how to get them.
- 24. Lock in your manuscript: copyediting
Finish every change before layout starts, because late changes cost time and money, and where to find a copyeditor.
Part 7: Design your book
- 25. How to write a book description that sells
A four-part structure: hook, problem, transformation, invitation to buy.
- 26. How to write your author bio
Keep it short and credible, with good and bad examples from published authors.
- 27. How to take the right author photo
Decide what the photo should signal, then choose and brief a photographer.
- 28. How to get a great book cover
Why not to design your own, and how to prepare for, find and work with a designer.
- 29. Design your book layout
Interior design for print and ebook, the traps of doing it yourself, and why to have a print edition.
- 30. How to properly price your book
Amazon's ebook royalty bands, three price points for different goals, and rules of thumb for print.
Part 8: Publish your book
- 31. How to pick the right publishing option
Traditional, self and hybrid publishing compared, and how to choose by your goals.
- 32. How much does it cost to self-publish?
Where the money goes, and why the value of your time and reputation should shape the budget.
- 33. Self-publishing book distribution
How to get the ebook, paperback, hardcover and audiobook into stores, and the options for each.
- 34. How to write a nonfiction book proposal
What a proposal is, why traditional publishers want one, and a template.
- 35. Conclusion: publish your book
A short push to act on what you have read instead of letting it slide.
Part 9: Reference material
- 36. Realistic and unrealistic expectations for a book
What most books sell, why a bestseller list is a poor goal, and how books really pay off.
- 37. How writing a book can build your brand
How a book raises your visibility and standing in your field.
- 38. How to make money with your book
Copy sales rarely pay; consulting, speaking and other indirect routes usually do.
- 39. What is the intangible impact of a book?
Personal growth, helping people, reach and relationships, the benefits authors talk about most afterward.
- 40. How much should you give away?
Teach, do not pitch: why a book that gives away its best ideas sells you better than an advertorial.
- 41. How much of your story belongs in your book?
Include as much of your story as helps the reader, and no more.
- 42. Everything you need to know about chapters
Parts versus chapters, how many, how long: guidelines, not rules.
- 43. How do you beat writer's block?
What writer's block is, what causes it, and the approaches Scribe uses with authors.
- 44. The only software you need
Skip the hunt for writing apps; what is already on your computer is enough.
- 45. How people really judge a book
The ten things readers check before buying, starting with the title and who recommended it.
- 46. About the authors
Short bios of Tucker Max and Zach Obront.
Before and after
Before: if you are still deciding whether to write a book at all, read chapter 36 on expectations first, or watch the book revenue webinar.
Alongside: after chapter 9, use the North Star tool to draft your sentence step by step. If you prefer video, Book School covers the same ground with worksheets.
After: once the book is out, the Speaking Playbook and success stories pick up where Part 9 leaves off. Or follow the plan your book path, which uses this book as its spine.